Stop sorting leads manually. Let AI qualify them for you.
OpenCraft builds automated lead generation systems that capture intent from every channel, score prospects with AI enrichment, and route qualified leads directly into your sales workflow โ so your team spends time closing, not sorting.
Who this is for
Sales teams drowning in unqualified leads
Your reps spend more time disqualifying than selling. AI scoring filters the noise before it reaches their queue.
Growth teams scaling campaigns
More ad spend means more inbound volume. Without automated qualification, conversion rates drop as volume rises.
Operations leaders reducing handoff friction
Marketing-to-sales handoffs break when they depend on manual review. AI creates consistent, auditable qualification criteria.
How it works
Every engagement follows four phases. We audit first, build with proof, and optimize continuously โ no black-box deployments.
Workflow Audit
1-2 weeks
We map your current lead flow end-to-end: where prospects enter, how they are qualified today, what data exists, and where manual work creates bottlenecks. This audit produces a clear gap analysis and automation opportunity map.
System Design & Integration
2-3 weeks
We design the scoring model, define qualification rules, and build integrations with your CRM, forms, and marketing tools. The architecture is API-first so every component can be replaced or upgraded independently.
Training & Calibration
1-2 weeks
The AI model is trained on your historical lead data and enrichment signals. We calibrate scoring thresholds with your sales team until qualified leads match what your best reps would pick manually.
Go-Live & Optimization
Ongoing
We deploy to production with monitoring dashboards and feedback loops. The system improves over time as it learns from conversion outcomes. Monthly reviews ensure scoring stays aligned with changing business goals.
What you get
Lead scoring model trained on your historical conversion data
CRM integration with automated lead routing rules
Real-time enrichment pipeline (firmographic + behavioral signals)
Monitoring dashboard with conversion funnel visibility
Team training playbook for working with AI-qualified leads
Monthly optimization reviews for the first 3 months
Frequently asked questions
How does AI lead qualification work?+
AI lead qualification uses machine learning models to score incoming leads based on firmographic data, behavioral signals, and historical conversion patterns. The system assigns a score to each lead and routes high-quality prospects directly to your sales team while nurturing lower-scored leads through automated sequences.
How long does it take to implement automated lead generation?+
A typical implementation takes 4-8 weeks depending on complexity. The first 2 weeks focus on workflow audit and system design. Weeks 3-5 cover integration and model training. Weeks 6-8 are for testing, refinement, and team training. Most clients see measurable results within the first month after go-live.
What CRM and marketing tools do you integrate with?+
We integrate with most major CRMs including HubSpot, Salesforce, Pipedrive, and Zoho. For marketing automation, we connect with tools like Mailchimp, ActiveCampaign, and custom webhook-based systems. Our architecture is API-first, so any tool with a REST API can be connected.
What kind of ROI can I expect from automated lead generation?+
Results vary by industry and lead volume, but our clients typically see 40-60% reduction in time spent on manual lead sorting, 25-35% improvement in lead-to-meeting conversion rates, and sales teams spending 3x more time on qualified conversations versus administrative tasks.
Do I need a large volume of leads for AI qualification to work?+
AI qualification works at any scale, but the accuracy of scoring models improves with volume. For businesses with fewer than 100 leads per month, we start with rule-based scoring enhanced by AI enrichment. As volume grows, the system learns from conversion patterns and becomes increasingly accurate.
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Learn moreReady to automate your lead pipeline?
Book a 30-minute call and we will map your current lead flow, identify automation opportunities, and scope what the first build looks like.
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